12 Clickbank University 2.0 Pros and Cons (Review)

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When it comes to affiliate marketing, Clickbank is king. In this Clickbank University 2.0 review, I’m going to tell you how you can tap into the experience of one of the biggest affiliate networks on the Internet.

If you’re here, I’m sure you’ve heard of Clickbank University. And you might be asking yourself, what’s unique about and can it really help one make money online?

I’ll say this, I’m very familiar with this platform being that I joined it myself. So hopefully in this review I can answer your questions so you can decide if it’s right for you.

What is Clickbank University 2.0?

Clickbank University (CBU) is an Internet-based coaching program that is designed to help entrepreneurs make money online. It was founded by Justin Atlan and Adam Horwitz in 1998.

The program has been operating for almost two decades and so far it has more than six millions clients from all over the world. They are currently in the second version of the course which is Clickbank University 2.0.

How Does it Work?

CBU is often misinterpreted as an affiliate network but it is not. Part of the confusion is due to the fact that Clickbank is known as an affiliate marketplace.

Clickbank is a massive affiliate network where product makers allow affiliates to promote their products. It is a marketplace where vendors list their products at a price. The company then pays affiliate marketers to promote these digital products via an affiliate link.

The Clickbank University training platform on the other hand is a training that shares some of its best tips, tricks and strategies from some of their top vendors and super affiliates from Clickbank.


Clickbank has paid out over $3.5 billion to vendors and affiliates. With over 100,000 people who have found success using their platform.

They also have over 1,000 Millionaires who have been created through Clickbank. So they know a thing or two about making money online.

In the CBU platform you benefit from their experiences from tens of thousands of transactions and millions of dollars in sales. Plus, you learn from some of their top market tests to help you start making money online as an affiliate or product owner.

CBU offers two types of training programs.

1) Product Publisher

The first program trains product publisher on how to publish their own info-products. This can include the creation of video series and/or eBooks that can be marketed online.

2) Affiliate Mastery

The second program that they offer is training for affiliate marketers on how to sell other people’s products online as an affiliate and earn commssions.

How to Join Clickbank University

To join Clickbank University (affiliate link) you can simply visit their sales page to learn more.

Clickbank University 2.0

To join the training is $47 per month, which amounts to $564 yearly. This training includes:

  • 8-Week Affiliate Training
  • 12-Week Publisher Training
  • Exclusive Bonuses
  • Crash Courses and add-on trainings
  • CBU Forum
  • Toolkits
  • Free Future Updates to the Training
  • A Full 30-Day Money Back Guarantee

What CBU 2.0 Teaches

CBU offers lessons on a weekly basis. These lessons are drip fed. Meaning they unnlock them weekly so that you go through the course in sequence without skilling ahead. They have found that students are more successful this way.

But if you’re a fast learner or advanced marketer, you can simply email them a request to unlock future lessons.

The entire program takes 12 weeks. During the first week, you’re taught how everything works and how you can succeed with the program.

On the second week, you learn how to find a perfect product to promote and for the following weeks, you will learn:

  • How to create a seller avatar.
  • Content creation and how to outsource.
  • How to design upsells to maximize sales.
  • How to devise converting sales copies.
  • Creation of video sales letters.
  • How to finalize your product using CBU Builder tool.
  • JV management.
  • How to do the split testing performance of your landing page.
  • How to scale and outsource management.

All of the lessons are offered in the form of videos. They include over-the-shoulder and face-to-face videos. Also, there are video transcripts for every video if reading is your preferred learning style.

The course also includes a bonus that teaches you how to sell high ticket products via webinars. Members are also given access to a forum where they can interact with other users and exchange ideas.

Team of Vendors and Affiliates

CBU has teamed up with affiliates and vendors to help motivate and inspire you in your online marketing journey. They conduct interviews on a bi-weekly basis to help members learn and advance in the program.

The interviews can cover various topics ranging from branding, staying connected, understanding your avatar and audience and more.

Private Community Forum

There is also a private community forum where you can network with other like-minded individuals. This can help you create a mastermind group that can help you to improve your chances of success.

You also interact with the two great minds and top 7 and 8-figure marketers – Adam and Justin. You’ll be able to ask them questions, listen to their stories and learn from them.

Traffic Generation

The Traffic Center is where you can learn how to generate traffic and start making sales. It teaches you the most advanced traffic generation techniques that have been proven to work.

The most exciting thing about the Traffic Center is that new features are being added on a regular basis. It includes high-quality training techniques that teaches you how to generate traffic.

The Clickbank Builder Tool

The Clickbank Builder is a tool that helps you to build opt-in pages. With this tool, you can create any pages you need and customize them.

The other interesting features with Clickbank Builder is that you can smoothly integrate a payment processor into the builder. The tool has easy edit, point and click functionality, which saves you money on programmers or web designers.

As an additional feature, Clickbank University also helps with hosting your sites. All you have to buy is a domain name.

The program is designed to help eliminate all of the pitfalls that trip up most newbie marketers with the tech stuff so you can start earning money online.

The builder is separate from the monthly membership and costs another $564. In addition, there are upsells and downsells that are also worth considering.

How to Find Products to Promote

One of the things that determines your success with Clickbank University is the products you promote. You want to pick a product and niche that solves a problem.

This can help you increase your sales. When selecting your product, focus on the one you understand or passionate about. Although that’s not always the end all be all.

You’ll learn a ton on this subject inside the training. They’ll teach you ninja tactics like contacting the product owner for reviews.

You’ll learn how to get affiliate resources such as banners, product reviews, autoresponder emails, keywords, winning ads and sales copy that the product owners have tested.

Pros and Cons of Clickbank University 2.0


  1. The lessons offered are good for beginners and intermediate users.
  2. The videos are easy to understand and follow along.
  3. CBU has been around since 1998 and you are leveraging the experience of a large affiliate network in Clickbank.
  4. They provide a free hosting service and web builder to allow you to easily and quickly build your affiliate sites with their platform.
  5. The forum is a support system and mastermind group for members.
  6. They have a generous one-month money back guarantee, so it’s a risk-free. If you don’t love it, get your money back.


  1. The lessons are temporarily locked. You have to wait for weeks to move to the next level or have to email them to request access.
  2. The upsells can be annoying.
  3. There are frequent product pitches via email for CBU members.
  4. There is a learning curve as some of the technical aspects of the business can be challenging.
  5. The training is more focused on product creators and not affiliate marketers.
  6. The Builder tool is quite expensive and the monthly fee could be expensive if you’re not making any money.


Clickbank University 2.0 covers a lot of stuff and teaches you some of the best strategies for making money online. Their platform is broken up into two sections – product publishing and affiliates.

Most beginners start as affiliate which is less risky and then when they become more seasoned they create their own products. Clickbank University teaches you how.

If you would like to learn the world of affiliate marketing and making money online, then this platform might be just what you’re looking for.

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